Designing for Behavior Change
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Brian Rashid




Technology | San Francisco

Designing for Behavior Change

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Curious what it takes to inspire behavior change for your users, and how one can create products to achieve such change? When we build products, we often have very specific behavioral goals in mind, things we want users not just to think and feel but actually do. And yet our design process so rarely takes what we know about changing behaviors into account.

Join behavioral scientist Matt Wallaert and Experience Research Manager Nikki Knox as we explore psychology-based methods for designing products that inspire people to take action and achieve specific goals.

Matt Wallaert | Chief Behavioral Officer @ Clover Health

Matt Wallaert is a behavioral scientist working at the intersection of technology and human behavior. A multi-exit entrepreneur and product expert, he is passionate about gender wage equity, competing pressures design, and the science of behavior change. No matter where he is, Matt will be in cowboy boots and about eight Diet Cokes (with a lime!) deep.

Nikki Knox | Experience Research Manager Weight Watchers

Nikki leads the Experience Research team at WeightWatchets where she focuses on the qualities of every interaction considering how their customers think/feel along with their weight loss journey. Prior to Weight Watchers, Nikki provided consulting in the form of user research to a wide range of companies that included Clorox, FitBit, Intuitive Surgical, Kiva, Wikipedia, and Glide. In addition, she taught and wrote curriculum for many of Cooper’s training workshops.


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