Laura Gomez is the CEO of Atipica, a startup venture that applies artificial intelligence and big data methodologies to “understand how people move through recruiting.”

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Immigrants and Latinos helped drive an uptick in new business creation, according to a measure of 2014 U.S. startup activity to be released Thursday.

Immigrant entrepreneurs launched 28.5% of the new businesses in 2014, up from 25.9% a year earlier and just 13.3% in 1996, according to an annual startup index by the Ewing Marion Kauffman Foundation, a Kansas City, Mo., nonprofit.

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