TED’s Inspirational Talks Are Coming to Your TV, but Not in English ‘Soy TED’ will air on the Spanish-language network Vme
Source: AdWeek | August 11,2015 | By Tim Baysinger
TED is launching its first TV series in the U.S., though it won’t be in English.
The global nonprofit known for its popular TEDTalks has partnered with Miami-based Spanish-language broadcaster Vme TV for a 13-episode series called Soy TED.
Rather than just repurpose TEDTalks (the organization makes them available online), Vme TV chairman Eduardo Hauser will lead discussions geared toward the Hispanic community. Guests already confirmed to appear include former NASA astronaut Franklin Chang Diaz; Carlos Páez, one of 16 survivors of the crash of Uruguayan Air Force Flight 571 (which inspired the 1993 film Alive) who went on to a career in advertising; and Ismael Cala, a journalist and motivational speaker.
“When we looked at new ways to channel ideas from TED speakers to communities most likely to shape American society over the next decade, we kept coming back to the Hispanic public in the United States,” said Deron Triff, TED’s director of global distribution and licensing. “Here’s a group whose power and potential to transform America is accelerating rapidly. We thought, if we can bring new knowledge to this audience, the possibilities for inspiration and, ultimately, action could be very interesting.”
TED, which stands for Technology, Entertainment, Design, is a series of conferences run by the private, nonprofit Sapling Foundation. TED holds an annual conference and other events—known as TEDTalks—throughout North America, Europe and Asia. With its Silicon Valley roots, TED originally emphasized technology and design, but has expanded to scientific, cultural and academic topics.
This isn’t TED’s first time on U.S. television—PBS aired a TEDTalks special on education in 2013. PBS is also planning to use content from the upcoming TEDTalks Live event in New York later this year for a 2016 special.
The group has some international series. TED partnered with Japanese public broadcaster NHK for Super Presentation!, which debuted in 2012, and also has one in Kazakhstan called Ideas Worth Spreading. Later this month, TED will launch a series on Brazil’s Futura called TED: Sharing Ideas.
Soy TED debuts Sept. 25 at 7 p.m. ET on Vme, which can be found over the air on the subchannels of many PBS stations across the country, as well as on Time Warner Cable, Comcast, DirecTV, DISH and FiOS.